Historic festival in offing as Diamond, SBL sign partnership deal

DAR ES SALAAM: Serengeti Breweries Limited (SBL) in partnership with Diamond Platnumz have announced the biggest music and cultural festival to be held on 26th and 27th April at Posta Grounds Kijitonyama in Dar Es Salaam. 

Headlined by the iconic Diamond Platnumz alongside a stellar lineup of top artists including Billnass, Darassa, Rosa Ree, Whozu and Casper Nyovest from South Africa; the two-day event will be an unmatched blend of Tanzania music and culture.

This partnership reflects SBL’s continued commitment to illuminate the best Tanzania through music and experiences for its consumers. Ester Raphael, SBL’s Senior Brand Manager, said, “Teaming up with Diamond Platnumz shows our pride in our people a and their talent. Diamond represents our nation’s spirit, making him the perfect fit to headline this event’’.

Rhona Namanya, SBL’s Marketing Manager, added, “Serengeti Breweries Limited and Diamond Platnumz both embody the essence of Tanzanian identity. This partnership celebrates our unity and showcases what makes Tanzania unique. Just as Serengeti beer captures our nation’s flavor’’.

Expressing his excitement, Diamond Platnumz, also known as Simba Dangote, said, “I’m thrilled to be part of this historic festival, a celebration of our rich culture and music.

The event will bring the best of Tanzania musicians, art and culture.”